Constant Contact Breakfast Series Guest Speaker: Jackie Ranahan
May 14th saw the third in a series of breakfast seminars presented by Constant Contact for the Chamber to discuss e-mail marketing and social media. Chamber members gathered at the Royal Canadian Legion to listen to speaker Jackie Ranahan discuss various types of social media and how to leverage each to grow business.
While even Jackie admitted that she could spend an entire session just listing off the myriad social networks that businesses can use, she focused on six of the most popular options: Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. She demonstrated how to establish a profile and presence in each, and provided general guidelines for adding content and interacting with other members. She explained the ways that social media can be used to increase brand awareness, establish a level of expertise and recognition, and provide customer service. Jackie also detailed various Dos and Don’ts of social network use for business.
The presentation was very well received, with quite a bit of audience engagement. The Chamber and all breakfast series attendees were grateful and fortunate to have Jackie Ranahan and Constant Contact provide such an informative and enlightening session on such a valuable business topic.