BDC Small Business Week Events Summary
BDC Small Business Week is an annual celebration of entrepreneurship that the Business Development Bank of Canada (BDC) has organized for 43 years. Every year, close to 10,000 entrepreneurs gather to learn, network and celebrate dreamers and doers.
The Stoney Creek Chamber is honoured to be able to take part in this celebration and our members and guests were in for a treat this week with three FREE virtual sessions held by 3 of our talented and engaging members – Mawazo Marketing, Tandia Credit Union and The Thornton Group! As we continue to move towards economic recovery, businesses need new tools to take advantage of ways to differentiate themselves from their competition so we arranged varied topics centred around Marketing, Finances, and Driving Change and Building Culture.
A very special thanks to the generous sponsorship of BDC to ensure these sessions were free!
BDC – The Bank for Canadian Entrepreneurs (PDF)
Session 1-
8 Steps to Small Business Marketing Success – Thomas Hess – Mawazo Marketing
Some business owners feel they are wasting money on marketing, others successfully attract leads online and convert them to clients. In this webinar, Thomas showed us the elements of a successful marketing system and how you can implement it to grow your business.
Here is a link where you can post a review: http://bit.ly/GMB_Mawazo
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8 Steps to Online Marketing Success
Session 2-
Financial Wellness – Making Finances Relatable – Carla Ricci – Tandia Credit Union
Watch Carla Ricci, who is the host of the Tandia Talks Money podcast as she showed us how to tackle any challenges along your financial journey. Whether you are figuring out how to pay down your debt, want tips on lowering your expenses or are simply new to taking control of your finances, dealing with finances is not one-size-fits-all.
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Making Money Relatable 2022 (PDF)
Session 3-
Impacting & Engaging the Generations in Business – Your Role as a Leader in Driving Change & Building Culture – Neil Thornton – The Thornton Group of Companies
In today’s workplace driving change across generations, strengthening culture, and developing engaged teams remains a primary focus and concern for all organizations. Baby Boomers, Gen X’ers, Millennials and the NEW Gen Z-eds are working together in business environments and each generation communicates differently with unique habits and challenging expectations.
Neil Thornton showed us:
- How to lead and manage the different generations for success
- Real world tools from the trenches to align people in the workplace
- How to get ‘everyone’ to accept and drive change – explain the ‘why’ before the ‘how’
- Developing agreed-upon goals and vision – stop trying to push a rope
- How to read team members and body language for engagement and capturing attention
- Understand the costs of poor non-verbal and verbal communication\
